Thursday 23 August 2012

Make Smartphones Work for Your Business

HUAWEI India Smart Phone Launch Party
In today's mobile world, maximizing the potential of mobile technology for business profit gains in importance everyday. From marketing to communications, optimize your business potential by your mobile devices, including your smartphone, to their utmost capabilities. However, remember to categorize and avoid overlap whenever possible to heighten efficiency.

Separate Professional from Personal
While some overlap of business life into personal life is often unavoidable, minimize that encroachment as much as possible. You might consider an answering service for after-hours messages, for example, if your customers dislike leaving messages in voice mail that is retrieved the next business day.
Also, if you give your customers or clients a contact number for you, purchase a separate mobile phone for business, keeping your personal mobile number apart from business communications. Notify your client base of the number's contact hours, and be sure to record a business-oriented outgoing message that includes your business hours.
You can review those messages at any time, but return calls outside business hours sparingly. Answering your business mobile after hours gifts permission for indiscriminate contact, which can boomerang if you do not answer a client's call at midnight. Instead, set the calling hours from the start, and do not give your clients your personal number or email address.

Business Apps
On your business smartphone, concentrate your apps downloads toward business and efficiency apps. Ensure you have document creation and editing capabilities. Consider document formats and shared projects.
If you are a sole proprietor, the shared document concept can still apply. Store important documents or ongoing projects in a cloud-based environment, ensuring you can access those documents away from your office. Utilizing electronic documents instead of carrying hard copies constantly can reduce bulk and weight and can increase document security.
If you do need a hard copy, simply send the document to a printer. If direct connectivity isn't possible or convenient, send the electronic document via email attachment which can be downloaded to a local computer and printed at will. Sending a copy of the document to a disk or external drive can also enable on-demand printing at a local shop if needed.

Time Management
Take full advantage of the calendar and voice memo features within your business mobile handset. Each is easy to use and can keep you targeted and on time. If desired, download an appointment app that can be specifically tailored for your business use.
Consider social networking apps as well that can spotlight points of contact, your business fan page or even those of your competitors. Don't, however, bookmark personal pages in your business equipment. The mixing of personal and professional uses can greatly reduce or negate tax advantages for your business.

Contact List Entries
In your business handset, ensure you store all available entries for your contacts. Include not just name and contact  number but email addresses, fax numbers, business addresses and even handy information like spouse or child information. Sending a polite anniversary or birthday message to your business contacts can help keep your business in the forefront of their memories.

Mobile Marketing
Ensure when you create and initiate a mobile marketing campaign that you enroll your business mobile in each campaign. You see first hand how your ads are presented, which enables quick adjustment or testing of ad variations.
Don't rely on just “doing.” Guarantee with “viewing.”

by Jaye Ryan, a freelance author who likes writing about mobile technology applications for business on behalf of MobilePhones.org.uk.

Photo By denharsh on Flickr License By  http://creativecommons.org/licenses/by/2.0/deed.en

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