In the past decade, the climate of real estate market has shifted significantly toward the online world. There are multiple reasons why this shift has occurred; with the largest contributing factor being a rise in internet usage and the fact that nearly everyone has access today. Marketing a home today is entirely different than how things were done in the past. The reason is that most people start their home search using the internet in a variety of different ways. Realtors must concentrate marketing efforts on getting homes listed and seen in as many places as possible in order to grasp the attention of prospective buyers.
The cost advantage
The advantages of online Real Estate marketing are numerous. First, the cost is significantly lower for the agent and in turn, the seller. Most Realtors are member of websites where they can list homes for sale without significant cost. They also know of websites where home listings are automatically added via MLS information, created by the Realtor. This means that there is maximum exposure for the home. So the second advantage of online marketing is that many people come across the listing and can view the details of the listing.
Obviously, if the Realtor is spending less money and potential home buyers are able to access detailed information about a home for sale, the Realtor will field fewer phone calls from individuals seeking information about the home. Certainly, there will still be phone calls from people who drive by the home. But, generally people will see a home and then look it up online for the details before they make a call.
The time advantage
The advantage here, is that Realtors are now able to maintain more listings successfully. They also have the time it takes to really sell a home. The seller benefits from this as well, knowing that their house is visible to people who might be interested and the Realtor is committed to getting the home sold. In the past, selling a home could take many months of constant showings after waiting for someone to notice the home. This meant that seller needed to constantly keep the home in pristine condition, in the event that an agent called to request time to show the home. Juggling cleaning, working, taking care of children and all of the other life responsibilities can be difficult.
To summarize, there are many advantages that work together to get a home sold quickly and efficiently when a Realtor utilizes online marketing tools and the internet to sell homes that they list. There is a significant cost savings involved. There is an even larger time savings involved. These two things are complementary and they definitely help to get homes sold. Because home buyers have changed the way that they look for a new home, Realtors who keep up with this trend are finding that they can sell more homes faster. And sellers can rest assured, knowing that their Realtor is doing everything possible to get exposure and to close the sale.
Benjamin Ben Sawyer is an Internet Marketing analyst more than 5 years. He developed some very successful strategies for various clients, helping them to establish their online presence. and improve their rankings. In this article, Ben shares some useful tips which he used in online marketing campaign for http://www.arvernebythesea.com, New York real estate company.
The cost advantage
The advantages of online Real Estate marketing are numerous. First, the cost is significantly lower for the agent and in turn, the seller. Most Realtors are member of websites where they can list homes for sale without significant cost. They also know of websites where home listings are automatically added via MLS information, created by the Realtor. This means that there is maximum exposure for the home. So the second advantage of online marketing is that many people come across the listing and can view the details of the listing.
Obviously, if the Realtor is spending less money and potential home buyers are able to access detailed information about a home for sale, the Realtor will field fewer phone calls from individuals seeking information about the home. Certainly, there will still be phone calls from people who drive by the home. But, generally people will see a home and then look it up online for the details before they make a call.
The time advantage
The advantage here, is that Realtors are now able to maintain more listings successfully. They also have the time it takes to really sell a home. The seller benefits from this as well, knowing that their house is visible to people who might be interested and the Realtor is committed to getting the home sold. In the past, selling a home could take many months of constant showings after waiting for someone to notice the home. This meant that seller needed to constantly keep the home in pristine condition, in the event that an agent called to request time to show the home. Juggling cleaning, working, taking care of children and all of the other life responsibilities can be difficult.
To summarize, there are many advantages that work together to get a home sold quickly and efficiently when a Realtor utilizes online marketing tools and the internet to sell homes that they list. There is a significant cost savings involved. There is an even larger time savings involved. These two things are complementary and they definitely help to get homes sold. Because home buyers have changed the way that they look for a new home, Realtors who keep up with this trend are finding that they can sell more homes faster. And sellers can rest assured, knowing that their Realtor is doing everything possible to get exposure and to close the sale.
Citations:
- photo taken from flickr, with CC license. Author: sherwoodrealestate
Benjamin Ben Sawyer is an Internet Marketing analyst more than 5 years. He developed some very successful strategies for various clients, helping them to establish their online presence. and improve their rankings. In this article, Ben shares some useful tips which he used in online marketing campaign for http://www.arvernebythesea.com, New York real estate company.
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