How to Design a Roller Banner That Will Attract Attention

Roller banners are a great tool for attracting and holding the attention of customers. They will draw passing traffic towards your business by effectively letting people know who you are and what you do.

These roller banners are also very easy to use, because they can be rolled up into a portable base which is made of lightweight aluminium. The base can be placed on almost any surface including grass, concrete or indoor flooring. They are a great way to advertise your business or make an announcement about a new service.

When you are designing a custom roller banner stand for business, be sure to put a lot of thought into the design. You want the stand to be as effective and eye-catching as possible so here are some tips for designing the ideal roller banner:

Grab Their Interest
Most people will only glance past your banner for a split second, so what could be the most interesting and captivating thing that you can grab their attention with. It could be a photograph, a graphic or a short phrase. Make this the visual focus of your banner with the pertinent information underneath it. Once you have gotten their attention they will read to the bottom to learn more.

Less is More
A banner which is too crowded with information and text will be overwhelming to the viewer and they will likely get bored before reading it all. It is better to design a banner which has only the most important information on it so that customers can read it quickly. If they are curious for more information, you can then hand them a brochure or pamphlet which has all of the details. Think of the banner as the trailer for a film which only shows the most interesting parts and the brochure as the feature film.

Colours and Graphics
The human eye is attracted to bold and vibrant colours, so make sure you use some eye catching shades in your roller banner. Also, visual images are a lot more interesting than a banner with only text. Do you have some powerful photos or graphics which represent your company?
Also, make sure that the font is large and clear enough to read and that it contrasts well with the background. Light fonts should be used on dark backgrounds and vice versa.
With these tips, you are sure to design a roller banner which will catch the attention of anyone walking by.

Do you need some help designing roller banners for your business? Here are some clever design tips!

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