Facebook page? Check. Twitter? Check. Mobile app? If you don’t have a check next to that one, it’s time for a change. Anyone can develop an app, and your business can also create a stellar app to benefit (and market to) your customers. Here’s how a mobile app can help your business.
Direct Connections
A mobile app is a very direct, intimate way to connect with your customers. They’ve demonstrated a real interest in your business by downloading your app onto their phones. Your app serves as a direct portal between you and your customers. With one click, they can connect with you, and you have a way of reaching them through your app that has the potential to be more effective than your website or social media. Your app helps you develop the connection you want with your customers.
Customer Loyalty
Lots of the people who download your app will already be loyal to your business. If your app offers them really great content, it will solidify their opinion of your business and encourage them to continue being your customers. At the same time, a really great app can also convince the customers who are on the fence that you are the superior business in your niche. In addition, if your app makes it very easy for your customers to make a purchase from you, they’re likely to continue using your app rather than bother with downloading a competitor’s app or visiting a competitor’s website.
New Business
Hopefully your current customers aren’t the only ones who download your app. If your app offers something that’s exclusive to members, however, it might be. But most good apps can appeal to many different people. They’ll be helped or entertained by your content as the primary reason for their downloads, but hopefully many of those people will turn into customers after being impressed by your app. If not, you’ve still introduced them to your business and your brand.
Coupon Distribution
People sure love coupons, and many people will download apps that will save them money. Your app could offer coupons as one feature of it, or coupons and discounts could be its sole purpose. Either way, you have a lot of options for using your mobile app to distribute coupons. It could be as simple as posting coupons to print or show in your store or coupon codes for online checkout. You could get a little fancier and use a loyalty program that allows people to earn discounts through your app, such as by playing a game or checking in at your store using the phone’s GPS.
Data Collection
Your mobile app also gives you a great way to collect data about your customers. You can give them the opportunity to opt-in to your email list, for example, and you can ask them to provide a little bit of their demographic information. You can also make it an easy way for people to give you feedback on their experiences with your business. Don’t overdo it, however, or they’ll tire of it quickly.
This and many other educational articles helping web professionals understand the challenges of the web have been prepared for you by Travis Lee thanks to SEOMap - the keyword strategy experts.
Direct Connections
A mobile app is a very direct, intimate way to connect with your customers. They’ve demonstrated a real interest in your business by downloading your app onto their phones. Your app serves as a direct portal between you and your customers. With one click, they can connect with you, and you have a way of reaching them through your app that has the potential to be more effective than your website or social media. Your app helps you develop the connection you want with your customers.
Customer Loyalty
Lots of the people who download your app will already be loyal to your business. If your app offers them really great content, it will solidify their opinion of your business and encourage them to continue being your customers. At the same time, a really great app can also convince the customers who are on the fence that you are the superior business in your niche. In addition, if your app makes it very easy for your customers to make a purchase from you, they’re likely to continue using your app rather than bother with downloading a competitor’s app or visiting a competitor’s website.
New Business
Hopefully your current customers aren’t the only ones who download your app. If your app offers something that’s exclusive to members, however, it might be. But most good apps can appeal to many different people. They’ll be helped or entertained by your content as the primary reason for their downloads, but hopefully many of those people will turn into customers after being impressed by your app. If not, you’ve still introduced them to your business and your brand.
Coupon Distribution
People sure love coupons, and many people will download apps that will save them money. Your app could offer coupons as one feature of it, or coupons and discounts could be its sole purpose. Either way, you have a lot of options for using your mobile app to distribute coupons. It could be as simple as posting coupons to print or show in your store or coupon codes for online checkout. You could get a little fancier and use a loyalty program that allows people to earn discounts through your app, such as by playing a game or checking in at your store using the phone’s GPS.
Data Collection
Your mobile app also gives you a great way to collect data about your customers. You can give them the opportunity to opt-in to your email list, for example, and you can ask them to provide a little bit of their demographic information. You can also make it an easy way for people to give you feedback on their experiences with your business. Don’t overdo it, however, or they’ll tire of it quickly.
This and many other educational articles helping web professionals understand the challenges of the web have been prepared for you by Travis Lee thanks to SEOMap - the keyword strategy experts.
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